Music Career Management and Marketing

Our amazing knowledgeable instructors have one priority in mind. Your growth as a music professional. Learners explore the music business from the perspective of the artist and the business manager in the context of this rapidly evolving industry. Alternative business models, intellectual property issues, marketing strategies, distribution touring, contracts and funding opportunities are all on the table. A comprehensive understanding of the complex structure of the business and legal side of the music industry will help graduates navigate the non-music part of the music industry and deliver better opportunities. You are provided an applicable, relevant, working knowledge of the structural, legal, marketing, and business side of the music industry.

Course Content

your launchpad to knowledge, experience and insight
Your own personal strategic plan and a vision for your pathway to success.
Practical solutions to the challenges most will face yet only some with endure long enough for their talent to rise to the top
You will develop an action plan then apply commitment and discipline to work it.
Learn to not get burned (copyrights, royalties, performance/publishing/sync rights)
Getting paid to play (sampling and live shows)
How will you eat? (Funding your career path)
Building a Fan Base (marketing strategy) Being everywhere (digital presence and social media)
Creating a Brand Identity
Work for hire & production music
Avoiding servitude (your smarts, before you sign)

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THE PEOPLE

Strategic Talent Development Team

Luca Pretolesi

Luca has perfected the art of mixing and mastering electronic music leading to opportunity to mix “Wonderland” for Steve Aoki, leading to a Grammy nod. His work with Snoop Lion also resulted in a Grammy nomination for the “Reincarnated” album. His body of work is extensive and includes Grammy award winning DJs and producers including; Steve Aoki, Diplo, Major Lazer, Jack U, MakJ, Lil Jon, Savoy, Gareth Emery. Luca is globally respected as a true master of his craft

Fergie

A DJ since he was 14, Fergie became one of the first true superstars of the genre; a BBC Radio 1 presenter for over four years, a Mixmag columnist, an award-winning producer and remixer, a record label owner, and an electronic dance music pioneer. He has been an internationally touring DJ and a music producer for over 20 years heading major venues and events including the Hakkasan Nightclub at the MGM Grand and at the Omnia nightclub of Caesars Palace in Las Vegas.

Bright Lights

Multiple Grammy nominations and platinum selling music producer, songwriter, vocalist and DJ. She has written for numerous pop stars including Britney Spears, Justin Bieber, Usher and Beyoncé. Over 1 billion streams worldwide. Including such hits as Porter Robinson’s “Language,” 3LAU’s “How You Love Me” and her own single “Runaway.” She was also a featured vocalist on Zedd’s #1 Clarity album and the smash hit Gringa. Prolific in the studio and on the stage.

Ronnie F. Lee

An extensive career includes being a chart-topping artist as well as working behind-the-scenes as a record label owner and executive. He is immersed in every aspect of music production, publishing, record manufacturing, distribution and sales. He is founder and CEO of EUMM European Music Management and Studio DMI in Las Vegas, Nevada and co-founder of Music Alliance. His diversity and experience bring remarkable value.

Scott Hall

Had his genesis in music testing mixing and mastering techniques as a DJ, and gaining live feedback through audience reaction to his music on the dance floor. He now applies expertise from thousands of hours of working with some of the top artists from around the world including; DVBBS, Baby K. Alan Walker, Borgeous, Dada Life, TJR, Pegboard Nerds, Riff Raff, NGHTMRE, Merk & Kremont, Cedric Gervais and Bruno Martini.

Don R Ramos

Don began his career in 1979 recording and producing over 40 albums and hundreds of demos, and singles, He served as Chief Engineer, Studio Manager, and Recording Studio owner.
As well VP Education for Centre for Arts and Technology.He received his PhD in Education in 2012. In 2016 he became an ICF Certified Executive Coach. He is President of Digital Music Alliance and serves as education chair for the council.